37 Degrees

Sector: Health & Fitness Design

Services Rendered: Architecture, Interior Design, Space Planning, Full Working Drawing Package, Building Regulations, Procurement, Furniture Supply and Installation.

DEN Group was commissioned to redesign the entrance area of a successful luxury health & Fitness Brand, 37-Degrees in Kensington.

We created a multifunctional space to welcome, greet, refresh and relax clients of the busy, energetic heath and fitness club. The concept was driven by the desire to create a luxury relaxation lounge environment with energetic tones and contemporary pieces to complement the lifestyle of the professional lifestyle of their Kensington clients.


The installation of the cafe successfully persuaded their existing clientele to socialise, drink and eat before and after their visit to the gym. Feedback from members reported that they were extremely happy with much needed and valued and additional facility.