Den is a multi discipline architectural interior design agency who design spaces where you eat, drink, sleep, work, learn, play, shop, live and are pampered.

RICS Pro-Yorkshire Awards (Royal Institute of Chartered Surveyors)

Category: Regeneration
Project: 1884 Dock Street Kitchen

RICS Grand Final Awards (Royal Institute of Chartered Surveyors)

Category: Regeneration
Project: 1884 Dock Street Kitchen

RICS Award for Regeneration celebrates projects that have made an exceptional improvement to the built or natural environment, making a long-term contribution to the vitality and prosperity of an area.

The judges looked for projects that have overcome obstacles and development issues, researched into the history of the site and provided detailed information on why the site needed regeneration.

Emma Fearn

Creative Director

Since graduating in Interior Design 13 years ago, Emma has been involved in designing and project managing an array of commercial design and high-end residential projects across the UK for both big brands and independent clients.

Emma began her design career in the health and fitness sector during the rebranding several of the UK’s largest health and fitness brands in the early 2000’s such as Esporta, Fitness First and before moving into the leisure sector working with large brands such as Manchester Airport, Bourne Leisure, Costa Coffee, and AMF Bowling to name a few.

Since starting up business with co-owner Sam Quelch in 2008 as Creative Director of architecture and interior design practice DEN Group, Emma has continued to work with previous clients and grow DEN into an award winning, multi-discipline practice spanning many sectors of design, specialising in leisure, commercial office, residential and education design.

Winning the Royal Institute of Chartered Surveyors award in the Regeneration category for project 1884 Dock Street Kitchen is a fantastic accolade for DEN. Emma was instrumental in the design, research and implementation of this project, which was recognised by RICS and it’s success has been acknowledged by Hull City Council as setting the regeneration of the entire Fruit Market district in Hull which has been derelict for over 10 years.

Sam Quelch

Managing Director

As project manager for worldwide corporate brands since graduation in 2001, Sam has successfully delivered projects for both public and private sector clients such as Smith & Nephew, YHA, HMP, Reckitt Benckiser, Ideal Standard and Burger King. The £2.5 million Burger King contract took Sam's career across to Miami to project manage the production of 22 corporate DVD's produced in 9 different languages managing and organising the logistics, technical, production of the shoots and all post production.

Back in the UK setting up DEN with business partner Emma Fearn in 2008, Sam has brought across past corporate clients into the world of architecture and interior design, managing the creative and construction teams at DEN in fast paced, intensive, environment, delivering high end projects on time and within budget.

Sam's past experience of managing teams of designers, photographers, retouchers, and stylists, successfully implementing workflow management systems internally set her in good stead to project manage DEN's construction team ensuring that the client's and designers visions are successfully implemented on site, delivering innovative brands and customer experiences.

Maintaining project profitability for clients is key to DEN's continual repeat business from their customers. Client facing and budget focused, Sam ensures that clients spend their budgets effectively, ensuring the design and construction team value engineer each project to give the client the best return on investment.


A collaboration of Architects, Interior Designers, Project Managers and Procurement Specialists, headed by Directors Emma Fearn and Sam Quelch, the DEN team pride themselves on their passion for design and commitment to delivering a professional outstanding service to our clients. Ensuring we are available at all times, and that your project is delivered on time and within budget.

We make our clients the centre of each project. Clients input, ideas, suggestions are just as paramount. We ensure there is constant communication between our clients and DEN, ensuring they are happy for us to proceed at every stage. If details are unachievable we are here to be consulted and advise accordingly.

DEN creates quality architecture and interior environments without the high-end price tag that is expected. Our finished projects ensure that our clients not only attract customers but also ensure they return again and again.

Our Procurement Specialists endeavour to supply quality products at competitive prices and source

Commissioning DEN will always exceed your expectations!

CAD Services

In house we produce plans, elevations and technical details.

Construction details are imperative for pricing and construction on site. Den produce a full working drawing package that will be used for pricing and confirming the project cost, designing the walls, flooring, ceilings, mechanical and electrical and joinery details. This will be used by the contractors throughout the construction period.

3D Visualisations

We produce photo-real 3D visualisations of your space.

DEN Group are an exclusive architecture and interior design studio based in East Yorkshire with experience at the forefront of design throughout the UK in commercial interior design, office furniture supply, leisure furniture supply, procurement, and fit out.

DEN have completed a vast array of projects throughout residential and commercial interior design sectors including restaurant design, bar design, hotel design, education design, office solutions, gym and spa design and luxury apartments.

Headed up by Directors Emma Fearn and Sam Quelch, DEN combines the talents of Architects, Interior Designers and Project Managers with the creative vision and project management expertise to bring to you excusive projects.

Design, budget and environmentally driven, DEN source products from all around the world ensuring that every project is unique from the next and specific to client requirements.

DEN takes pride in integrating the client, history and context into every project. Binding the clients themselves, the history of the building and context of the surrounding area into each project, creates inventive schemes extremely exclusive to the individual and ensures that each project is unique.

We consider the user experience of every project: how spaces work; how they deliver the concept, how individuals conduct their daily lives within the environment, and how users move around space and interact with objects or individuals. 

Experts in value engineering, DEN create spaces to suit your budget, to your programme and to your brief.

Featured Projects

How can Den help you?

DEN design services include interior design, interior space planning, architecture, FF&E and furniture procurement.

DEN offer the full turn key solution from the initial concept designs to completion of fit out, alternatively we can work with you to meet the services that you require working alongside existing consultants that you may already have in place.

Our services are flexible to ensure that our clients can choose the level of service that they require.

DEN ensure that our aim is to add return on investment, design and strategy to every project. Our ability to deliver projects that compete at the highest level is achieved by combining the skills of our architecture and design team with our project managers and contractors to achieve outstanding environments.